Paul Torres
[email protected]

Your Creative Brand Partner
San Francisco, CA, USA

Client:
XQ Institute

Project:
Builder Week

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Agency

  • SYPartners

  • Team

  • Vasilia Emmanouilides - Production
  • Luke Gordon - Design
  • Will Guerra - Program management
  • Jim Humes - Strategy
  • Pearlyn Lii - Design
  • Jen Okimoto - Principal
  • Matt Orminski - Strategy
  • Karrah Phillips - Project management
  • Emily Scheffler - Design
  • Paul Torres - Design
  • Role and Expertise

  • Art Direction
  • Design
  • Strategy

  • Industry

  • Education
  • Startup

  • Location

  • Oakland, CA
  • Washington, DC
  • XQ: The Super School Project uses design thinking to reinvent high schools in the communities they live and serve. XQ hosted a contest and awarded $10 millon to each winning school to realize their innovative ideas. Our team developed various items for Builder Week from strategy consultation, storytelling pieces, capacity building, and art installations celebrating the ten winning schools. We were on-site for the week in Washington DC developing and creating the event experience culminating in the televised Big Reveal.

    Event photography: XQ; Portfolio photography: Vasilia Emmanouilides

    Five monumental wedge shaped art installations with digital stories

    The winning schools and attendees enjoyed the installations

    One of the winning schools Design-Lab High

    Capacity Building Gameboard

    Row 1: Builder Week Workbooks Row 2: Capacity Building Row 3: Session Workshops

    Meet the XQ Judges video

    Builder Week in Washington DC

    Additional Brand Projects

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    TED Conferences - TED2012: Full Spectrum
    Albertson Design

    • Art Direction
    • Design
    • Non-profit
    • Media organization

    Salley Auction - Copywriting

    • Art Direction
    • Copywriting
    • Design
    • Small business

    Health app:
    The importance of health

    • Art Direction
    • Design
    • Illustration
    • Icons and symbols
    • Custom lettering

    TOMA Biosciences - Icons
    Pedersen Media Group

    • Art direction
    • Design
    • Illustration
    • Icons and symbols
    • Cancer
    • Biotech & Health
    • Startup