Role and Expertise
Industry
Location
Based in Queens, NY, Oak Point is a wellness studio offering massage and acupuncture services. I led a full brand refresh to reflect new ownership and vision. The work included custom logotype lettering, copywriting, original character illustrations, website design, and photography guidance, for a cohesive identity rooted in holistic care.
Logo
Business cards
Icons inspired by anatomy and flower motifs
Signage
Custom lettering and window signage
Mobile design
Character design and illustrations
Copywriting and tshirt design
Copywriting and banner designs
Strategy and values
Messaging and copywriting
