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Making high-quality healthcare affordable and accessible to everyone by building data solutions for healthcare payers. I provided strategy, developed, and led the brand refresh effort to elevate Nuna’s brand. The brand refresh allowed Nuna products to be transformed. It signaled Nuna’s growth as a company and developing into a more mature empathetic startup. It was a great opportunity to serve as a milestone of where we were and hope to go and amplify those things.
Web design and brand illustrations
Web design and illustrations. Collaborated with our Content Director Ashley Taylor Anderson.
Web design and editorial illustrations
Product transformed by our UX team of: Liz Dalay, Zach Louden, and Christina Nguyen
Why a brand refresh?
The rebrand was started because Nuna was growing as a company. The brand was solid but needed some improvements to make it a stronger brand. Nuna yellow being used in the product was limiting and the illustration style was not grounded in the everyday. The brand needed to embody qualities identified in the discovery phase of the brand refresh:
- Empathetic
- Servant big sister archetype
- Mission driven
- The people
Content Director Ashley Taylor Anderson wrote a great post about the entire process.
The previous brand expressions were limiting and needed improvement
Nuna Values
Healthcare system map, showing how information moves and where problems arise. Collaborated with our Design Research Lead Kellie Hodge
Icons used in client presentations
Mobile design and illustrations
Brand colors. Introduction of new colors improved our products usability.
Messaging
Messaging
Messaging and photography art direction
Product design by our UX team of: Liz Dalay, Zach Louden, and Christina Nguyen
Brand illustrations grounded in the everyday
Brand illustrations. The illustrations improved recruiting as candidates and new hires commented they made it more personable and inviting.
Design of employee backpack for our Nunas take while traveling.
Design of employee market bag and outdoor blanket to encourage outdoor activities and connections for a healthy lifestyle
Poster designs and illustrations for various events.
Editorial illustrations by Paul Torres
Portrait illustrations by Paul Torres for “How I Nuna” series
