Paul Torres
[email protected]

Your Creative Brand Partner
San Francisco, CA, USA

Employer:
Nuna

Project:
Archetype awards

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Role and Expertise

  • Art Direction
  • Design

  • Industry

  • Healthcare
  • Startup

  • Location

  • San Francisco, CA
  • I designed a set of four custom medals for our Nunas, each representing a core value they earned through their actions. Nominated and voted on by everyone, the awards recognized those who embodied the archetypes of the Explorer, the Servant, the Warrior, and the Healer. I chose to go with an award system that folks could keep replacing the previous trophy that rotated to the next winner.

    Explorer Award

    Archetype awards

    Healer Award

    “Start from compassion”

    Servant Award

    “Rise by lifting others”

    Explorer Award

    “Be a learner, not a knower”

    Warrior Award

    “Be good or be gone”

    Medal fabrication: Rapid Whale; Ribbon production: Ashley Taylor Anderson

    Nomination cards. Each nominee was given a card with their story of why they were being recognized for the award.

    Additional Brand Projects

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    Agoric - Visuals
     

    • Art Direction
    • Design
    • Illustration
    • Icons and symbols
    • Blockchain
    • Fintech
    • Startup

    dot429 - dot429.com
    Albertson Design

    • Art Direction
    • Design
    • Icons and symbols
    • Web design
    • LGBTQ+
    • Social media
    • Editorial
    • Startup

    Salesforce - Agile team identity
    Pedersen Media Group

    • Art Direction
    • Design
    • Software
    • Tech company

    TED Conferences - Various projects
    Albertson Design

    • Art Direction
    • Design
    • Custom lettering
    • Non-profit
    • Media organization