Paul Torres
[email protected]

Your Creative Brand Partner
San Francisco, CA, USA

Client:
Roche

Project:
Product icon

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Agency

  • Pedersen Media Group

  • Team

  • Lucy Anderson - Project management, PMG
  • Paul Torres - Design
  • Role and Expertise

  • Design
  • Illustration
  • Icons and symbols

  • Industry

  • Pharmaceuticals
  • Diagnostics

  • Location

  • Santa Clara, CA
  • Product icon design for the Roche cobas 4800 System software enabling IVD testing for infectious disease and oncology markers. In vitro diagnostics (IVDs) are tests that can detect disease, conditions and infections done on samples such as blood or tissue. They allow doctors to diagnose patients effectively and work to provide appropriate treatments.

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