Paul Torres
[email protected]

Your Creative Brand Partner
San Francisco, CA, USA

Client:
Salesforce

Project:
Core values campaign

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Agency

  • Pedersen Media Group

    • Team

  • Lucy Anderson - Project management, PMG
  • Kathy Cheun - Producer, PMG
  • Kevin Courtney - Web development
  • Anne Garwood - Copywriting
  • Javin Ladish - 3D design
  • Mercedes Perez-Bode - Account management, PMG
  • Paul Torres - Design

    • Projects

  • Salesforce Agile team identity
  • Salesforce core values campaign


    • Role and Expertise

  • Art Direction
  • Design
  • Illustration
  • Web design

    • Industry

  • Software
  • Tech company

    • Location

  • San Francisco, CA

    • “Knowledge Shared is Knowledge Squared.” I designed a comprehensive internal values campaign for one of Salesforce’s engineering team, featuring a trophy award, definition cards, posters, and microsite to reinforce cultural principles through recognition and knowledge sharing.

    Poster 01

    3d printed award 01

    Definition cards 01

    Poster 02

    3d printed award 02

    Definition 02

    Card designs

    Poster designs and illustration

    Poster 03

    3d printed award 03

    Definition 03

    Poster 04

    3d printed award 04

    Definition 04

    Microsite

    Additional Brand Projects

    Top ↑

    dot429 - dot429.com
    Albertson Design

    • Art Direction
    • Design
    • Icons and symbols
    • Web design
    • LGBTQ+
    • Social media
    • Editorial
    • Startup

    Agoric - Orchestration identity design
     

    • Art Direction
    • Design
    • Illustration
    • Blockchain
    • Fintech
    • Startup

    Cisco - LIFT identity design
    Core Studio

    • Art Direction
    • Design
    • Motion
    • Software
    • Tech company

    Nuna - Retreat
     

    • Art Direction
    • Design
    • Illustration
    • Healthcare
    • Startup