Paul Torres
[email protected]

Your Creative Brand Partner
San Francisco, CA, USA

Client:
TED Conferences

Project:
Annual Report

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Agency

  • Albertson Design

  • Team

  • David Albertson - Creative Direction
  • Doug Chilcott - Editor, TED
  • Mike Femia - Photo editor, TED
  • Group SJR - Writers
  • Paul Torres - Design

  • Projects

  • TED Annual Report
  • TED2012: Full Spectrum
  • TED various projects
  • Role and Expertise

  • Art Direction
  • Design

  • Industry

  • Non-profit
  • Media organization

  • Location

  • New York, NY
  • In a year of big leaps where, TED Talks passed a billion views, TEDx events took root around the world, new platforms like TED-Ed and TED Radio Hour took off, this beautifully designed print piece captured that momentum. It told the story of overlooked ideas finding a global stage and sparking real change.

    Event photography: TED. Portfolio photography: Paul Torres

    Attendee with Annual Report

    Annual Report

    During TED, Executive Producer, June Cohen features the Annual Report.

    Embossed cover detail and slipcase cutouts

    Intro spread. “Ideas worth spreading” TED's motto and mission.

    Global Talent Search spread. TED organizers traveled to 14 countries on six continents in search of new faces and fresh voices.

    TED spread. TED's roots lie in our annual West Coast conference, the culmination of a years work to find 50 of the world's best ideas tied to a carefully chosen theme.

    Milestones spread. Chronicling the big milestones TED has reached over the years.

    TEDActive spread. The week long immersive simulcast experience in Palm Springs during TED.

    Embossed cover detail

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